Théophile & Patachou: story of a passion

It was in Belgium, a few kilometers from Brussels, where Théophile & Patachou were born in the spring of 1994.

The new brand is the fruit of the meeting of Isabelle Thys and Didier Melotte. Recently graduated from a top marketing school and passionate about fashion, Isabelle Thys was at the time looking for a challenge that could match her enthusiasm and passion. Didier Melotte, a designer and stylist, worked for his parents’ textile firm. He learned his art through the collections and fine fabrics that the family business supplied to the most prestigious stores of the time.

Passion and savoir-faire came together and gave birth to a new quality label 100% dedicated to the world of the baby: Théophile & Patachou.

T&P timeline

1994: Birth of the brand: creation of the first trousseau and the famous deco bear that has become the brand emblem.

1995: Creation of the first set of bed linen.

1997: Launch of the first complete baby’s bedroom.

2000: Beginning of exports in Europe

2003: Beginning of expansion beyond Europe.

2007: Creation of the concept of the Théophile & Patachou boutique.

Mission

Creator of a world of fashion for early childhood, Théophile & Patachou creates, produces and distributes a range of furniture, clothing and accessories which enables a demanding clientele to prepare the ideal cocoon, worthy of receiving their much-awaited baby. Exclusivity of style, quality of materials and refinement of finishing make Théophile & Patachou the assured choice for one of life’s most beautiful experiences.

Values

For Théophile & Patachou, exclusivity of style and quality of materials must give birth to refined products which stand out and become part of the culture of beauty.

Research, refinement, aesthetics and extreme quality characterize each collection. As does safety of the child; in addition to comfort of use, all furnishings, soft toys and clothing assure absolute safety in use.

Respectful of our planet and concerned for the future of our children, Théophile & Patachou is a responsible ecological player that opts for natural materials.

Théophile & Patachou selects its distributors in Europe and throughout the world with the utmost care, aiming to create quality partnerships that provide customer service beyond comparison.